What Are You Paying Your Web Agency For?

A line-by-line breakdown of the monthly bill — and what those services actually cost
Most Agency Retainers Are Rent on Your Own Website
$500–$2K Typical agency retainer per month for a small business website
$15K Avg. annual agency cost — before the original build fee
85% of agency retainer hours go unused most months
0 platform-locked sites you can take with you when you leave
Avg. Agency Retainer
$15,000/yr
monthly fees that mostly cover availability, not actual work performed on your site
vs
Cohoon Consulting Ongoing
~$200/yr
tools you own, in your name. No retainer. Pay only when you want hands-on help.
Lock-in is the agency business model. Most retainers don’t buy you work — they buy permission to access your own website.
What's Actually In That Monthly Bill?

Every line on a typical agency retainer, what they charge, what it really costs, and where it goes when you work with us.

Service What an Agency Charges Real Cost With Cohoon Consulting
Hosting + SSL + DNSWhere your site lives on the internet $50–$150 / mo $0–$5 / mo Free (Netlify)
Domain RegistrationYour .com address Marked up, often hidden ~$15 / yr ~$15/yr (in your name)
Content Updates"Change this paragraph, swap that photo" $100–$300 / hr Minutes of your time $0 (you do it in Cursor)
"Security Monitoring"Bundled into most retainers Bundled $0 for static sites $0 (no attack surface)
Form SubmissionsContact forms, lead capture Bundled $0–$20 / mo Free or ~$10/mo (yours)
Analytics Reports"Here's how your site is doing" $200–$500 / mo $0 (Google Analytics) Quarterly review by project
Email MarketingNewsletters, drip campaigns $300–$1,500 / mo $0–$80 / mo for tools Setup once, you own it
Annualized Total $6,000–$24,000 / yr $200–$1,300 / yr ~$200–$500 / yr
What You Actually Pay With Us — In Your Name, No Markup

Every recurring bill goes directly to you. We never mark up infrastructure or skim a vendor commission.

Required (everyone pays)

  • Domain registrationYour .com, registered at Namecheap in your name ~$15 / yr
  • HostingNetlify free tier covers nearly all small business traffic Free
  • SSL certificateThe "https" lock icon. Auto-renewed by Netlify. Free

Optional (only if you want it)

  • Form submissionsFormspree free or paid plan if volume grows $0–$20 / mo
  • Custom email addressGoogle Workspace for you@yourbiz.com $6 / mo
  • Email marketingMailchimp / ConvertKit free tier or ActiveCampaign $0–$80 / mo

What You Get Working With Us

Stop renting your own website.
We'll build it with you, teach you to run it, and then get out of your way.