Cohoon Consulting - Get Online. Learn the Tools. Own It.

Showcase · Proof, not promises

Real features I’ve built. Real walkthroughs.

Each feature below was built for a real business — with a video walkthrough showing exactly how it works. Use these as a menu of what your 7-Day Liftoff or Owner Bootcamp can include. No web designer, no developer retainer — you learn AI tools and own everything.

Latest post

Change every price on your website in seconds
Cursor skill demo Pricing

Change every price on your website in seconds

· 3 min read

A 75-second demo of a tool that toggles a sale across an entire website — every page, every price tag — in one command. No developer, no missed spots.

Michigan
website cost
2026
Web design guide Michigan Pricing

How much does a website really cost in Michigan? A 2026 breakdown

· 7 min read

From $0/month DIY platforms to $25,000 agency builds — what each tier actually delivers, and where most local Michigan businesses should land.

You don’t
own your
website
Site ownership Web design guide

You don’t own your website — here’s why that’s a problem

· 6 min read

A 5-minute self-audit to check who actually owns each of the six pieces of your website — domain, hosting, code, GBP, analytics, DNS — and what to do about it.

Edit your
own website
(no developer)
Site ownership Cursor skill demo

How to update your own business website without calling a developer

· 6 min read

Stop paying $150 every time you need to change a price or phone number. Make the edit yourself in 30 seconds using AI tools — no coding required.

Brochure
or lead
engine?
Web design guide Trades

The #1 mistake trades businesses make online (and how to fix it)

· 6 min read

Most trades websites are brochures when they should be lead engines. Here’s how to spot the difference and five fixes you can make this week.

“Contractor
near me”
Local SEO Trades Google Maps

How to show up on Google when someone searches “contractor near me”

· 7 min read

A step-by-step guide to the local map pack — what Google actually looks at, and the four moves to start showing up in 60–90 days.

$1,500
contractor
website
Pricing Trades Michigan

What a $1,500 website should do for a Michigan contractor’s lead flow

· 6 min read

What should be in a $1,500 contractor website, what kind of lead flow it can produce, and what you should never accept at that price point.

HVAC websites
Oakland County
2026
Trades Local SEO Oakland County

Why every HVAC company in Oakland County needs a real website in 2026

· 6 min read

HVAC customers in Oakland County search online before they call. The five things every HVAC website needs in 2026 — and why a Facebook page isn’t enough.

Plumbers in Flint
losing customers
Trades Genesee County Plumbing

5 reasons plumbers in Flint are losing customers without a website

· 6 min read

If you’re a plumber in Flint without a real website, you’re losing calls every week. Five places it’s happening — and what to do about each one.

How to Choose a Web Designer in Oakland County, MI
Web design guide Local SEO Oakland County

How to choose a web designer in Oakland County, MI

· 7 min read

What to look for when hiring a web designer in Oakland County — and the five questions that expose whether they’re building your independence or your dependence on them.

Web Designer vs Website Builder
Web design guide Website builders

Web designer vs. website builder: which is right for your trade business?

· 6 min read

Wix vs. hiring a web designer — an honest side-by-side comparison including what you actually own, what it costs over 5 years, and when DIY stops making sense.

What Does a Website Cost in Michigan?
Web design guide Michigan Pricing

What does a website actually cost in Michigan? Real numbers for local businesses

· 5 min read

Honest breakdown across all five pricing tiers — DIY platforms, freelancers, local web designers, and agencies — with the hidden costs nobody mentions upfront.

Show Up on Google Maps — Oakland County, MI
Local SEO Oakland County Google Maps

How to get your business to show up on Google Maps in Oakland County, MI

· 7 min read

A step-by-step guide to the Google local pack: claim your profile, pick the right category, build reviews, post weekly, and get consistent citations across the web.

5 Signs Your Web Developer Is Holding Your Site Hostage
Web design guide Site ownership

5 signs your web developer is holding your site hostage

· 5 min read

No logins, monthly fees to keep the lights on, $150 to change a phone number. Here’s how to tell if it’s happening and what to do about it.

The Real Cost of Squarespace and Wix After 5 Years
Web design guide Squarespace Wix

The real cost of Squarespace or Wix after 5 years (vs. owning your own site)

· 5 min read

$23/month feels cheap. $1,380 over 5 years for something you own nothing of at the end does not. Here’s the full math, including the hidden costs nobody mentions.

I Built Referrals Into My Lead Magnet
Referral engine Lead capture

Turn every customer into a referral channel

· 5 min read

How a referral mechanic wired into a giveaway entry form turns every entrant into a distribution channel — no ad spend, no referral SaaS.

Build your own LinkTree
Link in bio

Owning your link-in-bio page (instead of renting it monthly)

· 4 min read

What it costs to build your own LinkTree alternative, why it’s worth it, and what you actually get instead of paying $60–$288/year forever.

I built my own lead funnel
Lead capture

Build your own lead funnel (no ClickFunnels, no developer)

· 5 min read

A landing page with pitch, comparison, email capture, and a downloadable PDF — the same funnel pattern I use, without the $97/month subscription.

I built my own survey tool
Customer feedback

Build your own survey tool in an afternoon

· 4 min read

A survey embedded in your own site, with responses in a Google Sheet you own. No SurveyMonkey, no Typeform, no monthly bill.

Add a waitlist to your site
Pre-launch

Add a waitlist to your site (before you launch)

· 4 min read

How a waitlist captures demand, validates ideas, and gives you a list of warm leads before launch day — no third-party tool required.

Custom AI for a pharmacy
Custom scripts HIPAA-safe

Custom AI for a pharmacy (HIPAA-safe, no cloud)

· 5 min read

A local AI script that processes sensitive data without ever leaving the owner’s machine. Nothing touches the cloud, nothing breaks HIPAA.

Want to see these features in action?

Not sure which of these fits your business? A free, honest conversation — I’ll tell you straight which features matter and which don’t.