What you’re watching
In the video I toggle a sale on across my entire Cohoon Consulting website. Every price tag on the homepage offer cards, the services page, the hero CTAs, the link-in-bio page — all of them update at once. Then I pull it back off and every page reverts to the original pricing. The whole round trip takes about ten seconds of actual work.
The tool behind it is a Cursor skill — a reusable set of instructions I wrote once that tells the AI exactly which files to touch, what the “sale” markup looks like vs. the “regular” markup, and how to walk every location without missing a spot. I call it, tell it the sale price, and it does the rest.
Why this matters if you run a small business
If you’ve ever wanted to run a weekend sale, test a new price point, or add a “limited-time” discount — and then realized you’d have to go page by page through your website, updating every mention of the price, hoping you don’t miss one — you know the pain. Most business owners in Oakland or Genesee County either skip the sale entirely or call their web person and wait (and pay) for the change.
That friction shouldn’t exist. Pricing experiments are how you figure out what the market actually responds to. A $50 discount, a 10% off weekend, a “first five customers” promo — these are the kinds of moves that drive urgency and get people to click. But they only work if you can execute them quickly, see how they perform, and revert if they don’t.
How it works under the hood
The skill is a document that maps out every single location on the site where a price appears. Not just the big number on the services page — the small card on the homepage, the pill in the hero section, the CTA button text, the link card on the bio page, the inline mention in body copy. Every one of those has a “regular state” template and a “sale state” template.
When I say “run a sale at $50,” the AI walks the list, swaps each location from regular to sale state, and adds a “Limited-time sale” badge where appropriate. When I say “end the sale,” it walks the same list in reverse and puts every price back to the canonical number. No guessing, no Ctrl+F, no missed spots.
- Consistent everywhere. A sale on the services page that doesn’t match the homepage cards looks broken. The skill enforces consistency across all locations in a single pass.
- Reversible in seconds. Bad sale? Wrong number? Promo expired? One command and it’s gone. No scrambling through five files at 11pm.
- Yours to customize. The skill is a plain-text document in your project. Want to add a new location where a price appears? Add a row. Want different “was/now” formatting? Edit the template. No vendor dashboard, no locked-in SaaS.
The bigger picture: owning your tools
This is a small example of a bigger idea. When you own your website — the code, the hosting, the deployment pipeline — you can build tools like this that fit exactly how you work. A pricing skill. A blog publishing workflow. A seasonal banner toggle. Whatever your business needs, scoped to your business.
That’s the difference between renting a platform where you click buttons someone else designed and owning infrastructure you can extend. The platform gives you their features on their timeline. Ownership gives you yours.
Want this for your business?
A pricing-sale skill like this is the kind of thing that comes out of a 30-Day Owner Bootcamp or a 7-Day Liftoff. I build the site, wire up the tools, and teach you how to use them — including writing your own skills so the AI knows your business.
If you’re curious whether this kind of setup makes sense for what you do, book a free conversation. No pitch, no pressure — I’ll tell you straight whether it’s a fit.