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Honest math for trades & service businesses.

One-page breakdowns of what your website, your web agency, and your point-of-sale are really costing you. Built for electricians, plumbers, contractors, mechanics, welders, and service-business owners who want the numbers in plain English. Print them, forward them, mark them up — they’re yours.

Website Costs

What Is Your Website Really Costing You?

Sticker prices vs. real-world costs across Wix, Squarespace, GoDaddy, a typical web agency, and a custom build. The hidden fees, the upsells, and what you should actually be paying for the result you want.

  • Year-1 and year-3 totals laid out
  • Where the “free” plans bite back
  • Best for: owners on a builder or unsure what they have

Web Agency Retainers

What Are You Paying Your Web Agency For?

A line-item breakdown of a typical small-business web agency retainer. What’s in the contract, what actually gets done in a month, and how to tell the difference between value and busywork.

  • Real hourly rates buried in monthly fees
  • Questions to ask on your next renewal call
  • Best for: anyone paying $200–$500/mo for a site

Point-of-Sale Fees

What Is Your POS Really Costing You?

Side-by-side fees for Square, Stripe, Clover, Toast, and the major card processors — including the cost of a $250 service ticket, a $1,200 install, and a $5,000 panel job after the percentages are taken out.

  • Per-transaction math on real ticket sizes
  • Hidden monthly minimums & chargeback fees
  • Best for: anyone running a card reader on the truck

Numbers compiled from public pricing pages and real client engagements. If you spot something out of date, email tyler@cohoonconsulting.com — these get refreshed.

Want these numbers run on your business?

That’s the $150 Custom Business Game Plan. We sit down for 90 minutes, look at what you’re actually paying today, and you walk out with a written plan you keep — whether or not you ever hire me to build anything.